A week ago, blood was spilled on the floor of the Internet. Last week’s surprise purge of some of the most active users at BlogEngage (including the owner of this site) has brought to the forefront the long-simmering controversy of how social websites decide to delete people’s accounts. I say “long simmering” because both Digg and Reddit have often been at the centre of similar storms – the most famous incident was when Digg deleted Zaibatsu in YEAR.
I won’t bore you with the details of last week’s BlogEngage controversy (You can read about it here and here and here and here), because this post is about how Zoomit Canada decides when to delete an account (or a post or a comment).
As a summary, here are the three things that can get you in trouble on Zoomit.ca
- If you spam
- If you flame
- If you submit objectionable content
Pretty much every social sharing website follows these same principles, but each site interprets spam, flaming and “objectionable” differently and each one has its own procedures for dealing with them. There is no one right or wrong way to address these problems.
The variable that probably differs the most from site to site is the definition of spam. For instance, at Fwisp, Blokube, HealthBuzzing and BizSugar, you are encouraged to submit and promote your own content (as well as others’, if you like); at Reddit submitting your own content is considered worthy of 30 lashes.

Flaming not appreciated
Here at Zoomit, spam is any page that is not Canadian – and that is made EXTREMELY clear on the submission form. Promote your own blog post or submit a newspaper article or TV news video, as long as it fits one of the five definitions of Canadian content.
What is considered flaming can also vary from site to site, and it is – in fairness – a subjective matter. It generally means to disrespect another member, to stalk him, to insult him, etc.
Objectionable content also varies from site to site. For the most part, it includes illegal content (inciting hatred or violence, for example). Or content that could give the site a bad reputation. Zoomit Canada is a family website, so there are certain topics that are obviously off-limits and there are certain words, mostly related to adult topics, that are off limits.
Here is the current policy on how Zoomit Canada deals with such issues…
Zoomit Canada’s Process to Deal With New-member Trouble
If you are a brand-new member who has not built a reputation yet as a participating member, and you spam, your account will be deleted. Period.
If you are a brand-new member who has not built a reputation as a participating member, and you flame, your account will be deleted. Strong opinions are welcome; personal attacks and insults are not, nor are potentially slanderous statements about third parties. Even if a President or a Prime Minister deserves scorn, be respectful in your scorn. We may choose to issue a warning rather than delete your account if we see other signs that you might be a valuable future member of the community.
If you are a brand-new member who has not built a reputation as a participating member, and you submit objectionable content, expect your account to be deleted. We may choose to issue a warning rather than delete your account if we see other signs that you might be a valuable future member of the community.
Zoomit Canada’s Process to Deal With Established-member Trouble
If you are an established member of Zoomit Canada with a reputation for participation, and you spam, your submission will be deleted and you will be warned politely. Your account will NOT be deleted – but if repeated warnings need to be issued, we might delete your account.
If you are an established member of Zoomit Canada with a reputation for participation, and you flame, your comment will be deleted. As with new members, strong opinions from established members are welcome; personal attacks and insults are not, nor are potentially slanderous statements about third parties. Your account will NOT be deleted – but if repeated warnings need to be issued, we might delete your account.
If you are an established member of Zoomit Canada with a reputation for participation, and you submit objectionable content, your submission will be deleted and you will be warned politely. Your account will NOT be deleted – but if repeated warnings need to be issued, we might delete your account.
Hopefully I have covered all scenarios that could put an account at risk, because I believe in transparency. If I have missed anything, I will add it later on. Your thoughts are welcome.
BOTTOM LINE: spamming, flaming and objectionable material will not be tolerated, but no established member need EVER fear for his account without warning. You work hard to help build this community, and you deserve to know that the Admins will treat you with fairness and respect.